Synopsis
Tata, Birla, Ambani, Adani. These are not just names, they are also brands… brands that have even seeped into popular culture. But do all widely recognizable brands belong to large-cap companies? While most do, there are several mid-cap companies that have also built brands that have huge recall value. When they do that, it gives them an edge that many of their competitors lack. This edge is not easy to build as it not only requires capital, but foresight on part of the promoters. As also a system in process in the company which owns that brand. So, what does owning a strong brand mean in the end? The ability to price, to endure a slowdown much better. And also brand extension.
Before you read ahead, be clear on one thing: Some of these companies might have faced issues in the past. But they have overcome them.Pricing power is something that the street values in a company. If it is able to set the price for its product or service without any adverse impact on demand, it is on a winning wicket.Now, when are companies able to wield pricing power? When they are able to build a brand that gives their product or service a
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