The stock’s strong start to the year reflects renewed confidence in the company’s strategic reset after months of service backlogs and operational strain, with management pointing to early gains from its service transformation programme and better traction for new products.
Service transformation drives momentum
Ola Electric has highlighted early results from Hyperservice, a focused programme launched to tackle service delays and structural execution challenges.
“Ola Electric today announced early but decisive results from Hyperservice, its focused service transformation program, positioning the company for a sustained business turnaround driven by improving customer experience, rising demand, and disciplined operational execution,” the company said in a statement on January 1.
Hyperservice is designed to directly address backlog resolution, workforce capacity, parts availability and customer self-service, and has already driven faster turnaround times — 77% of service requests were completed the same day in December 2025, according to the company.
Market share gains amid stronger demand
VAHAN data show Ola Electric registered 9,020 units in December, lifting its market share to 9.3% from 7.2% in November 2025, with share in the second half of the month climbing nearly to 12%. The gains suggest a clear uptick in customer demand and competitive positioning.
The company said it regained a top-three position among EV players in nearly a dozen states in December, including key markets such as Tamil Nadu, Uttar Pradesh, Bihar, Jharkhand, Punjab and Haryana.In southern India, Ola expanded its share by about 2.5 percentage points between November and December, led by roughly 4 percentage points of gain in Bengaluru alone, per VAHAN data.
“Our priority has been to fix the fundamentals of service with speed and discipline. Hyperservice is a structurally focused programme, not a short-term fix, and we are already seeing clear outcomes in customer experience, market share, and bookings momentum. As service metrics stabilise, early indicators point to an improvement in demand,” said Bhavish Aggarwal, Chairman and Managing Director of Ola Electric.
New models and improving operational metrics
Alongside service improvements, Ola Electric has started deliveries of its 4680 Bharat Cell-powered S1 Pro+ 5.2 kWh scooters, which began in November 2025, with strong early demand and government certification received in December.
“With the rollout of 4680-cell vehicles and upcoming BESS deliveries, we are strengthening both our near-term execution and long-term technology roadmap. We believe this positions Ola Electric for sustained growth with improving operational leverage,” Aggarwal said.
Financials still reflect a company in turnaround mode. For the July–September quarter of FY26, Ola Electric reported a consolidated net loss of Rs 418 crore, narrower than Rs 495 crore a year earlier, while revenue from operations fell 43% to Rs 690 crore. Total deliveries in the quarter stood at 52,666 vehicles.
The company’s EBITDA loss also narrowed to Rs 203 crore from Rs 379 crore a year ago. Notably, the auto segment delivered a positive EBITDA margin of 0.3% in Q2 FY26, compared with -5.3% previously, marking its first quarter of profitability in the core business.
For now, markets appear to be rewarding early signs of stabilisation and execution discipline, even as the company works to sustain the momentum beyond the early weeks of 2026.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)
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