Bengaluru: Brigade Group has entered into a strategic partnership with Primus Senior Living to develop three senior living communities across Bengaluru and other locations in South India. The projects are expected to have a combined Gross Development Value (GDV) of approximately Rs. 750 crores.Two of the three developments will be part of larger township projects, enabling access to shared social infrastructure and amenities. The senior living communities will include age-specific facilities such as wellness centres, hobby lounges, medical bays, accessible pathways, concierge services, curated events and inter-generational workshops.“This partnership is a significant step in our efforts to expand Brigade Group’s footprint in senior living, building upon the success of our first community, Parkside at Brigade Orchards, operational since 2017. The upcoming projects will reflect our core philosophy of quality, innovation and holistic living with multi-generational amenities. Our aim is to create an ecosystem that caters to diverse life stages by integrating a senior-first design and maintaining the highest standards of planning, care and implementation,” said Pavitra Shankar, Managing Director, Brigade Enterprises.“This partnership allows us to bring Primus’s health span-increasing model into high-quality, multi-generational communities. Together with Brigade, we aim to create new Blue Zones in India—places where elders live with dignity, purpose and joy,” said Adarsh Narahari, Founder and Managing Director of Primus Senior Living.India’s senior living segment is witnessing increased activity, with South India accounting for nearly 60% of the sector’s growth. Through this partnership, Brigade Group’s experience in real estate development and integrated townships will be combined with Primus’ operational expertise in senior living. The three projects together are expected to comprise a portfolio of over 600 units.Live EventsEstablished in 1986, Brigade Group is a property developer with operations spanning residential, office, retail, hospitality and education projects across cities including Bengaluru, Chennai, Hyderabad, Mysuru, Kochi, Thiruvananthapuram and GIFT City.Founded in 2013, Primus is a senior living operator focused on independent and secure living solutions for seniors, supported by structured processes, care systems and technology.



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