The company informed exchanges about the development in its quarterly updates on Friday after market hours.
Adani Wilmar said that it is seeing growth in the food business across various categories and regions throughout the country and its broader portfolio of oils and food products, combined with increased throughput, is now providing the company with a scale advantage in distribution.
The company reached over 36K rural towns directly by the end of September 2024, continuing expansion of its distribution network. This marks a substantial progress from just over 5K towns in March 2022, the company filing claimed.
Its goal is to reach 50K+ rural towns by the end of FY2025 and drive the penetration of outlets and volume off-take in the new outlets.
In Q2, revenue from alternate channels increased at a strong double digit rate YoY, with revenue over the past twelve months exceeding Rs 3,000 crores. The e-commerce channel has seen even more rapid growth, with its revenue increasing by around four times in the last four years.”Our mass brand, Kings, has also experienced significant growth from a smaller base in these channels, enabling us to effectively implement a two-brand strategy in alternate channels,” the exchange filing said.Sales of branded packaged oils and foods through the HORECA distribution channel grew by over 40% YoY and recorded over βΉ500 crore sales on a last twelve months (LTM) basis.
The company is increasingly focusing on integrated positioning for the βFortuneβ brand.
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