SynopsisFor those who think that it is for the first time that hotel (or, broadly, hospitality) stocks are in the limelight on the street, here is a slice of history. Way back in 1994, when the market witnessed its first bull run after the Harshad Mehta scam, hotel stocks were at the top of the gainers’ list. The reason, according to brokerage research reports – which then came out infrequently and were few in numbers – was that as the Indian economy opened up, more foreign business travellers would flock in, leading to higher occupancy. And as it is not easy to set up a 5-star hotel, the demand-supply equation would favor the sector. The sector did do well for a while, but then came a long period where these stocks did not give any returns. Now, once again, the cash registers are ringing. But this time it is not about foreign travellers.The one big change that Covid seems to have brought about among Indians is that it has shortened what we can perhaps call their “mental distance”. As in, the mental distance between “I’d like to” and “I’ll book it” or “let me buy it” has come down.And that has perhaps been the biggest reason why, after a long hiatus, hotel stocks – or, for that matter, anything related to the travel and tourism ecosystem – have done well in the last four years. ETMarkets.com Sep 12, 2025, 03:03:00 PM ISTGift ETPrime to your friendsGift a SubscriptionNow, gift ETPrime subscription to your friend for Free!Gift this Story to your friendsGift a StoryShare member-only stories with your friends or family and help them read it for free.FONT SIZEAbcSmallAbcMediumAbcLargeSAVEPRINTCOMMENTContinue reading with one of these options:Limited AccessFreeLogin to get access to some exclusive stories& personalised newslettersLogin NowUnlimited AccessStarting @ Rs120/monthGet access to exclusive stories, expert opinions &in-depth stock reportsSubscribe NowUh-oh! This is an exclusive story available for selected readers only.Worry not. You’re just a step away.Sign In to Read for FreePrime Account Detected!It seems like you’re already an ETPrime member withLogin using your ET Prime credentials to enjoy all member benefitsLog out of your current logged-in account and log in again using your ET Prime credentials to enjoy all member benefits.Sign in & Access ET PrimeUnlock ETPrime’s Exclusive Stories Today!Subscribe to gain powerful insights on business, stock market and industry trends.Big Price Drop! Flat 40% OffAvail OfferStudent Only OfferAlready a Member? Sign In nowAlready a Member? Sign In nowSubscribe NowAlready a Member? Sign In nowOffer Exclusively For YouSave up to Rs. 700/-ON ET PRIME MEMBERSHIPAvail OfferOffer Exclusively For YouGet 1 Year FreeWith 1 and 2-Year ET prime membershipAvail OfferOffer Exclusively For YouGet 1 Year FreeWith 1 and 2-Year ET prime membershipAvail OfferOffer Exclusively For YouGet Flat 40% OffThen ₹ 1749 for 1 yearAvail OfferOffer Exclusively For YouET Prime at ₹ 49 for 1 monthThen ₹ 1749 for 1 yearAvail Offer
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